How Brand Protection Data Can Provide Added Value & Drive Strategy

In this AAFA Lunch and Learn, Tosshan Ramgolam, Senior Pre-Sales Consultant (Brand Protection) at Corsearch, discusses the ways in which the data available to brand protection teams can be used to inform business decisions and highlight business risks, helping to place brand protection at the heart of digital strategy.

Tosshan covers the insights that can be taken from data that is already being collected, from understanding your brand’s authorized online presence in addition to unauthorized activity, to monitoring behavior of partners and distributors – and the impact this can have for business success.

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